BRAND IDENTITY
Human Technopole
After representing and celebrating Italian excellence to the millions who visited EXPO Milan 2015, the Italian Government decided to carry on the EXPO legacy by creating an open research centre to foster collaboration and bring added value to the scientific research ecosystem across Italy and Europe. Today Palazzo Italia, the former Italian pavilion at EXPO Milan 2015, has been completely refurbished and is the institutional headquarters of Human Technopole.
The visual identity evokes the architecture of Palazzo Italia, the iconic building. The open lines recall an idea of interaction, openness and sharing of knowledge to promote innovation in the healthcare ecosystem; the colours blue and green symbolise life, nature, sustainability, and science.
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Agency: Carmi e Ubertis Milano
